About Us

Born in punk, raised in culture, shaping a legacy. Acupuncture took root in London amidst the red lights and socio-fashion transgression of Soho in 1993. “The brand with the circle A” was set in the heart of British anarchy in a cosmopolitan and bohemian atmosphere from which original ‘puncturist’ Phil De Mesquita and visionary designer Nikos Nicholaou drew heavily. These visionaries transformed the evocative power of an iconic second-hand store into a streetwear brand that goes much further. Acupuncture quickly evolved into a social hub as well, becoming a vibrant community center where misfits, rebels, and creative minds of the era could gather, share ideas, and cultivate a spirit of collective defiance. Its logo, a quintessential anarchic symbol, became the driving force behind the chaotic intertwining of London's underground scenes. It soon extended its influence on different levels, fostering a sense of belonging among those who shared a passion for punk’s do-it-yourself philosophy and a desire to challenge the status quo, focusing on extreme creative sharing and supporting new artistic personalities. For example, the "circle A" label became a powerful extension of the brand ethos and produced tracks for iconic indie punk bands such as "All The New Accelerators," "The Flying Medallions," and "Jake Vegas." Acupuncture's identity soon bled into other musical universes as well, like golden Brit-pop, hardcore, and the rave subculture. Meanwhile, the dynamic mixing and matching made Acupuncture one of the most iconic streetwear brands around, also thanks to its visionary shoes — the cheeky Acupuncture sneakers (replete with studs, skeletons, and tags) that managed to defy the establishment, provoking a love-hate reaction that led to celebrities like Robbie Williams getting decked out. Since then, Acupuncture has evolved into the New Millennium while staying true to its distinctive origin story. They’ve continued to develop their unique style and cultural references, rooted in their original, revolutionary ethos. Today, “The brand with the circle A” aims to enhance the individual, stripped of taboos and freed from preconceptions, and still stands as a testament to the power of self-expression, because Acupuncture isn't just a brand — it’s a contemporary legacy of cultural and aesthetic rebellion.